Unsurprisingly, the videos are very successful with the online audience. Of that time, 1 hour is devoted to videos on mobile devices. However, the number of companies that rely on this strategy is still much smaller than the number of users who are looking for video content.
Anyway, you must have realized how live broadcasts have taken over the major social media, right? Facebook, Twitter, Periscope and Snapchat are betting high on live event streaming singapore. And look, we only mention a few! The great difference of live event streaming singapore is that it is easy, fast and interactive, which makes the videos much more interesting. That’s right: you do not have to be an expert to make a live broadcast.
Want to know what are the pros and cons of live event streaming singapore and how does this news relate to the world of events? So read on!
The advantages of live streaming
Identifying the benefits of a strategy is always easier than detecting its negative points. So let’s start with the simplest: what are the advantages of live event streaming singapore for your company?
When you broadcast live, whether through a social network or through a specific platform, you can reach a much larger audience than is physically present at your event.
Imagine that you are organizing a sales conference, but not all vendors may be present. In that case, you can broadcast the event over the internet, involving absolutely all your audience, without excuses.
Live streaming gives your brand visibility – even more so if you’re doing it on a social network. Imagine if, in a promotion to spin your stock, you convey the entire movement of the company’s logistics sector, it passes real-time information regarding exhausted products, targets reached and new offers.
What is the purpose of this? Awakening sense of urgency by telling those who buy from you that soon you can lose so many advantages. In this way, it is possible to involve more the public, creating a bond that goes beyond the pure commercial relationship.
Creating a commercial or preparing a video to be served on the internet has all a final touch-up job that clearly states that your message has been rehearsed and edited. In contrast, live streaming conveys the here and now, with no issues, making the event more real for those watching.
Instead of investing in a huge infrastructure to welcome all your guests, you can reduce costs and maintain the quality of the event with the live stream.
But if you can broadcast live and engage people through chats and social networking, events can become more frequent and meet the specific demands of your stakeholders, strengthening communication and relationship.
When you do a live streaming, you can record the stream so that it is watched later, further increasing your participation in your event. So, who could not be present and watch at the scheduled time, can access the video later and get the same knowledge as the other participants.
This feature can be used for training distributors and representatives, for example. When launching a new product, you can go through all the information, ask questions, create an agile and efficient communication channel, as well as perennial.
For your event to be a success, you need to convey it with quality. And that requires a good camera. It may even be a webcam, but you should check out how the image will be in a more distant location and with the worst possible internet connection. Only then can you really prepare to communicate with whoever you are.
The video being recorded by the camera must be converted to enable transmission over the internet. This process needs a capture card that will do the conversion. You must have a computer equipped with such equipment or have a card that can be connected to the computer and the camera at the same time.
Here is the biggest problem of live streaming: the internet connection. To make a good broadcast, you must have a strong, uninterrupted signal. Avoid using wi-fi in the event transmission as it is subject to faults and blockages by walls or obstacles. But it’s not just about you! Those who will attend your event should also have a good internet connection, otherwise the viewing may be impaired.
HD-quality broadcasting requires an internet speed of at least 5Mbps. If you want a 3D broadcast, that minimum goes up to 12Mbps. It’s like watching a video on Netflix, for example. Depending on the quality of the broadband, it is very difficult to broadcast with the certainty that who is watching will receive the video as the event is occurring.
Another factor that can be seen as a disadvantage of live streaming is that only people who are connected to the internet will have access to the stream. While most people use smartphones with data access, the phone company’s network may not always be able to watch high-quality video with 3G or 4G connections.
Finally we come to the main problem of live streaming: if on the one hand it facilitates many things, on the other, it prevents that closer contact with the customers. By streaming events through live streaming, you stop talking face-to-face with the audience, when you could read their reactions and establish a quality relationship.
Such distancing may affect future negotiations and make room for competitors to capture customer attention with strategies that demonstrate greater appreciation – such as face-to-face events.