Video content requires compliance with certain standards of technical and artistic quality to guarantee millions of views, as well as its popularity through the internet.
Fortunately, it is not required to be an experienced filmmaker to achieve success in a campaign that uses this type of material. Just enough to pay attention to each of these 7 video production company singapore tips and take advantage of its advantages.
1. Plan production clearly
Before starting, the following should be noted in the work plan:
-How many videos will be filmed and for what platforms.
-What equipment will be used?
-The script of each video: is it humorous, tells a story emotionally or mainly shows images accompanied by texts?
-The products and services that promote.
2. The duration: a very important element
According to the objectives of the campaign, the duration may vary. Although there are no written and rigid rules on this subject, it is necessary to use logic and commercial instinct:
-To promote products quickly and impact fully, a video between 30 and 60 seconds will be more than enough. Since YouTube counts the visualizations from the half minute, for example, it is necessary that every second is impeccable and captures the attention of the user at all times.
-The longest videos (2, 3 or 4 minutes) can be used for large-scale campaigns that require this type of advertising. In this case, it is necessary to take advantage of the storytelling advantages to catch the customer’s attention. Even, it is advisable to make a shorter version of these more extensive video clips to alternate them in the strategy.
3. The definition of image
The current video production company singapore requires forgetting those distorted images of the past in scandalous colors, to offer the best to the audience. Basically we speak here of four types of definition:
-480p. It should already be considered the minimum quality standard for videos of any platform. The image of this format is excellent and is similar to that offered by a DVD disc.
-HD (720p). This definition allows the viewer to enjoy in detail each video from their smartphone, tablet or desktop.
-Full HD (1080p). It is the optimal format to produce video content and will look especially impressive when viewed on a modern digital flat screen.
-4K. YouTube even already has this definition in many videos. If the resources allow it, you have to produce videos in this format to reach higher audiences, since the reproduction of them requires special technology.
4. Sound quality
A beautiful and impeccable image must be accompanied by a spectacular sound. Therefore, you must choose any of these formats:
-Stereo, since it offers a good output power through two conventional channels.
-Dolby and any of its variations, such as Surround 5.1 or True HD. Fundamentally this system reduces noise, highlights the dialogues and creates a very striking environmental effect.
-DTS, a system that offers excellent sound quality through six channels.
5. The music
If the video content tells a story, it is essential to include the appropriate music of any genre, taking into account these characteristics:
-It must be free of copyright or be of own production.
-It must provoke emotions and emphasize the situations that are seen on the screen, but never interrupt the action or distract. Therefore, the soundtrack should be heard in the background with a normal volume.
6. The rhythm of the video
This will depend on many factors, such as the type of video, its artistic characteristics and the product to be promoted. Nevertheless:
-The flow of the action must be coherent, without boring or confusing the viewer.
-Transitions for most videos should be subtle and look very professional, such as those in full white or intense black. In the case of humorous videos, it is valid to use transitions with irregular shapes or images.
-Newly, it is important to remember that every second is valuable. Therefore, each of them must inform, entertain, inspire or move, depending on the objective.
7. Lighting and photography
Proper lighting can dramatically improve the final result. Therefore, in the production of video should be chosen the ideal for each scene:
– Taking advantage of natural light is essential to create a warm and friendly effect.
-Interior lighting should be balanced and take advantage of chiaroscuro tones.
On the other hand, photographic effects can be added in the editing work to highlight a certain color or change the appearance of a scene, always trying to make the result aesthetic and impactful.
The content of video for a regular campaign does not require a large investment, but rather a creative script, as well as taking care of each and every one of the technical details of the process. In this way each one of them will become a powerful marketing tool ideal to spread in different media.